“But what does it all mean Basil?” – Austin Powers in The Spy Who Shagged Me, 1999

What is “Ad Tech?” There is contextual targeting, behavioral targeting, retargeting, geo targeting, first party data, third party data, cookie data, big data, social, mobile…the list goes on. AdTech Times wades through the rapidly evolving space and brings you up-to-date insight on the technologically focused sector of the advertising world. This blog specifically looks at the companies, technologies, and strategies that are making waves in the industry and investigates why it matters.


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